Tag Archives: Marketing

Losing Legitimacy, Facebook edition

As I have mentioned before, I have been very interested in how online companies can lose and/or manage their legitimacy. It is a difficult conundrum for these companies. Perhaps the most challenged of the internet behemoths is Facebook, whose power … Continue reading

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Ethical consumption and coffee shops

Late in 2018 my co-author Jennifer Ferreira and I had a new article published in the Journal of Consumer Ethics, titled From bean to cup and beyond: exploring ethical consumption and coffee shops. The paper explores how consumers navigate the ethical … Continue reading

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Can luxury ever be ethical?

This article was first published in the Historic Futures blog.   How can companies in the luxury segment be responsible? For a long time it has been assumed that companies producing luxury articles are immune to concerns about wider societal concerns and … Continue reading

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Biodiversity Offsets As Corporate Responsibility: Opportunity Or Paradox?

This article was first published in the Ecosystem Marketplace blog.   A visit to the SpeciesBanking website confirms what specialists have known for some time: that the practice of offsetting impacts to biodiversity is widespread. And while national, regional and local practices … Continue reading

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Far from sight, close to the heart?

This article was first published in the Historic Futures blog.   The move towards a better understanding of supply chains and the origins of products is predicated on a number of assumptions about the value of that information. Firms are told they should know where … Continue reading

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Avoiding adverts on social media

I have recently published a paper on the Journal of Customer Behaviour about the reasons why people may avoid adverts on social media. It was co-authored with Caroline Moraes, Nina Michaelidou and Michelle McGrath. Our research question revolved around what can … Continue reading

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