Tag Archives: Marketing

Far from sight, close to the heart?

This article was first published in the Historic Futures blog.   The move towards a better understanding of supply chains and the origins of products is predicated on a number of assumptions about the value of that information. Firms are told they should know where … Continue reading

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Avoiding adverts on social media

I have recently published a paper on the Journal of Customer Behaviour about the reasons why people may avoid adverts on social media. It was co-authored with Caroline Moraes, Nina Michaelidou and Michelle McGrath. Our research question revolved around what can … Continue reading

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